Marketing Assistance Scheme

The marketing assistance scheme provides assistance for the following activities:

a) Organisation of exhibitions abroad and participation in international exhibitions/ trade fairs

b) Co-sponsoring of exhibitions organized by other organizations/industry associations/ agencies;

c) Organising buyer-seller meets, intensive campaigns, and marketing promotion activities.


Nature of assistance

(a). The maximum net budgetary support for participating in an international exhibition/trade fair would normally be restricted to an overall ceiling of Rs. 30 lakh per event (Rs. 40 lakh for Latin American countries).

(b). The budget for organizing the Domestic Exhibitions/Trade Fair would depend upon the various components of the expenditure, i.e. space rental including construction and fabricating charges, theme pavilion, advertisement, printing material, transportation, etc. However, the budgetary support towards net expenditure for organizing such an exhibition/trade fair would normally be restricted to a maximum amount of Rs. 45 lakh. The corresponding budgetary limit for participation in an exhibition/trade fair shall be Rs. 15 lakh.

(c). Financial assistance will be provided ranging from 25% to 95% of the Air-Fare and space rent to entrepreneurs on the basis of size and type of the enterprise. Financial assistance for co-sponsoring an event would be limited to 40% of the net expenditure, subject to a maximum amount of 5 lakh.


Who can apply?

MSMEs, Industry Associations, and other organizations related to the MSME sector are eligible to apply.


How to apply?

Applications/proposals seeking assistance under the scheme should be submitted to the Branch Manager of the nearest office of the National Small Industries Corporation, with full details and justification in support of the application.

(a). The Guideline of Marketing Assistance Scheme is available on the Ministry's Website i.e. http://msme.gov.in


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